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Writer's pictureChrista Rainey

Interior Design & Real Estate: You Can't Have One Without The Other

Updated: Aug 2, 2023

Finding the perfect property is an exciting journey, but what truly sets a property apart and makes it an irresistible investment? The answer lies in the seamless integration of interior design and real estate. As a passionate advocate for both of these fields, I have discovered the power of merging them to create exceptional spaces that not only captivate potential buyers but also add significant value to the property.


My personal home that Kyle and I sold on Hillside Drive, is a perfect example of how the right design selections yield an amazing profit when it sells. You can take a look at the finished product on that renovation project here.

In the ever-so sought after hill country, there is a growing need for modernization with intention. The cookie-cutter homes of the past are not always enough to capture the hearts of discerning buyers nowadays. Homebuyers are seeking unique and thoughtfully designed spaces that reflect their individuality and aspirations. This is where the magic of blending interior design and real estate comes into play.


The Dance Between Aesthetics and Market Value

For me, the journey of combining design and real estate began with a vision—an idea to create spaces that not only appeal to the eye but also resonate with the soul. It's about more than just picking paint colors and furniture; it's about crafting a narrative that evokes emotions and creates a sense of home.


When I step into a property, I don't just see walls and ceilings; I envision a canvas on which I can paint a story of warmth, comfort, and elegance. Every detail, from the layout to the finishes, is carefully curated to tell this story and inspire potential buyers to see the true potential of the space. This is our mindset when we virtually stage homes for our real estate clients and for my property listings.



The process of merging interior design and real estate is a harmonious dance between aesthetics and market value.


As I consult in design and real estate simultaneously, I ensure that the design choices I make add tangible value to the property. From high-quality materials to functional layouts, each decision is rooted in the goal of maximizing the property's potential.


But why is it so important to consider how interior design affects real estate? The answer lies in the psychology of space. A well-designed interior can evoke emotions and create a sense of connection with potential buyers. It allows them to envision themselves living, working, and thriving in that space—a crucial factor in influencing their decision to purchase. Thoughtfully designed spaces stand out in a crowded market, giving the property a competitive edge and attracting a broader range of potential buyers


Not to mention real estate is a square footage based industry!


A Full Circle Fixer Upper

My buyer clients and I are Under Contract on this currently gutted house and the potential of this property is immense. As I delve into the research phase on this fixer-upper project in Boerne, situated on a little over 6 acres, the excitement is palpable. By applying my expertise in both interior design and real estate, I can confidently say that the finishes and materials to be chosen will immediately add value to the project the minute renovations begin.


CAVEAT: As any good agent knows, during the option period, a number of things can lead the buyer to opt out. In this case, we shall see! This is part of that exciting journey I was referring to. Think inspections, surveys, easements, termites, and more. All things that require consideration and research.


Beyond the nuts and bolts of design and real estate, there is something truly special about partnering with a property and breathing new life into it. It's like giving a forgotten treasure a chance to shine once more. This is where the values of Magnolia Realty resonate deeply with me.

The Magnolia Manifesto speaks of home, friendship, kindness, courage, and seeking beauty in the subtlest of things. It aligns with my belief in providing value through design and real estate consulting, and it reinforces the importance of creating spaces that restore and inspire.


So, the next time you consider buying or selling a home, remember the power of combining design and real estate, because they are two sides of the same coin.


And speaking of powerful design tools, I wanted to circle back on my listing I titled A Historic Hill Country Homestead in Boerne Texas in a previous post (my most viewed post so far). That property of course SOLD and I actually got to meet the couple on closing day that will be making it their own. Since you got to see the "after" photos of the virtual staging done by Arrange that was instrumental in the sale of the property, I thought I'd use this post to also give a behind the scenes look at the "before" photos.


CLICK THE RIGHT ARROW TO FLIP THROUGH THE VIRTUAL STAGING BEFORE & AFTERS

Sometimes it just isn't practical to vacate a home in order to sell it. And sometimes people don't live with their home designed like it's on the cover of Architectural Digest. This is where our Designer Virtual Staging at Arrange comes into play - case in point, those before and afters of Maytum Pass above!



It doesn't get much better than truly feeling that both the buyer and seller got what they wanted out of the deal.


Meaning, the buyers got their charming

historic property chocked full of potential and I was able to help my sellers relocate to a beautiful home on the golf course, just like they wanted.


At the end of the day, what matters to me is to build lasting relationships based on respect for one another's value. I was put on this earth to serve by way of creating vision for beautiful living. In return, I fully intend on building that beautiful life for my family.


Side note, we are about 30 days out from finishing Kyle's parents new build and then GUESS WHAT, we will get started on ours!


In the meantime, if you want to catch up on my real estate bio, social media posts, etc. you can click here:


LAST QUESTION: What if you could get an interior design and real estate consultation all at once. Would you? Book a session below.





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